Sports Illustrated model Hannah Ferguson has teamed up with Triumph to star in its new animated video, which explores the 'magical' experience of finding a perfectly fitting bra.

The ad marks the first time a lingerie brand has used animation to 'convey the life changing experience of finding the right bra', and the first time it has animated one of its models. Eszter Szijarto, Head of Brand Marketing at Triumph, said 'It is really important for us to find new ways of bringing to life the bra finding journey so that we continue to inspire customers to go for a fitting and find the perfectly fitting bra - The One'. Ferguson was named as the new face of Triumph earlier this year.